Thursday, October 16, 2014 | 7:00 AM
Labels: Business Insights
As digital retailers are well aware, Cyber Monday is THE digital shopping day of the year. It generates the most transactions of any single day and, in 2013, saw a transaction rate lift of 170% over average. In second place is Black Friday, a day that has increased in digital importance over the last three years. By 2013, the transaction rate on Black Friday was 114% higher than average. Beyond these two stars, the table below shows you the top days in 2013 by transaction volume and the lift in transactions rates on each day.
How can I drive sales on the top transaction days?